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9781578518265

How Customers Think Essential Insights into the Mind of the Market

How Customers Think Essential Insights into the Mind of the Market
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Product details

  • ISBN-13: 9781578518265
  • ISBN: 1578518261
  • Publication Date: 2003
  • Publisher: Perseus Distribution Services

AUTHOR

Zaltman, Gerald

SUMMARY

Gerald Zaltman is a Professor of Marketing at Harvard Business School and a Fellow at Harvard University's interdisciplinary Mind, Brain, Behavior Initiative.Zaltman, Gerald is the author of 'How Customers Think Essential Insights into the Mind of the Market', published 2003 under ISBN 9781578518265 and ISBN 1578518261.

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