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9780749477172

How Cool Brands Stay Hot : Branding to Generation y and Z

How Cool Brands Stay Hot : Branding to Generation y and Z
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  • Comments: Damage on front cover.
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Product details

  • ISBN-13: 9780749477172
  • ISBN: 0749477172
  • Edition: 3
  • Publication Date: 2016
  • Publisher: Kogan Page, Limited

AUTHOR

Van Den Bergh, Joeri, Behrer, Mattias

SUMMARY

Van Den Bergh, Joeri is the author of 'How Cool Brands Stay Hot : Branding to Generation y and Z', published 2016 under ISBN 9780749477172 and ISBN 0749477172.

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