How Brands Become Icons The Principles of Cultural Branding

Name: How Brands Become Icons The Principles of Cultural Branding
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Author: Holt, Douglas B.
ISBN: 9781578517749

by Holt, Douglas B.

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ISBN-13: 9781578517749
ISBN: 1578517745
Publication Date: 2004
Publisher: Harvard Business School Press

AUTHOR

Holt, Douglas B.

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SUMMARY

Douglas B. Holt is the L'Oreal Chair of Marketing at Oxford University.Holt, Douglas B. is the author of 'How Brands Become Icons The Principles of Cultural Branding', published 2004 under ISBN 9781578517749 and ISBN 1578517745.

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