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9781578517749
How Brands Become Icons The Principles of Cultural Branding
by Holt, Douglas B.
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Product details
- ISBN-13: 9781578517749
- ISBN: 1578517745
- Publication Date: 2004
- Publisher: Harvard Business School Press
AUTHOR
1 Customer Product ReviewsSUMMARY
Douglas B. Holt is the L'Oreal Chair of Marketing at Oxford University.Holt, Douglas B. is the author of 'How Brands Become Icons The Principles of Cultural Branding', published 2004 under ISBN 9781578517749 and ISBN 1578517745.
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