935335
9780750652452
Hospitality Marketing An Introduction
by Bowie, David, Buttle, Francis
370333
About this item
- Condition: Good
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- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780750652452
- ISBN: 0750652454
- Publisher: Elsevier Science & Technology Books
AUTHOR
SUMMARY
Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.Bowie, David is the author of 'Hospitality Marketing An Introduction' with ISBN 9780750652452 and ISBN 0750652454.
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