Hospitality Manager's Guide to Wines, Beers, and Spirits

This introduction to the history, science and varieties of alcoholic beverages is essential for todays hospitality manager. Written as a practical guide, this book helps managers understand wines, beers and spiritsofrom the history of alcohol to the marketing and selling of it. The user-friendly approach teaches wine by the grape, beers by the type of yeast used in fermentation, and spirits by breaking them into two categories (aged or non-aged and fruit or grain-based). This edition includes a new forward by Ken Rubin, a logical reorganization of early chapters, and material devoted to the management and marketing of beverage operations.Schmid, Albert W. A. is the author of 'Hospitality Manager's Guide to Wines, Beers, and Spirits ', published 2008 under ISBN 9780132059688 and ISBN 0132059681.