Hospitality Management Strategies

An indispensable guide to understanding successful management strategies in the hospitality industry! Dr. Nykiel brings 30 years of hospitality industry experience that provides an understanding of managerial strategies and how they are successfully applied in the hospitality industry. This author provides an easy-to-read and extremely practical text. Students and experienced managers alike will find within this textbook a wealth of knowledge, which provides a strong foundation for managerial strategies and decision-making support. Features Covers all management strategy disciplines such as brand strategy, business development, finance, human resources, leadership, marketing, technology, and more Multiple case examples for each management discipline delineated Management strategy tools and applications Leadership examples and techniques Numerous easy-to-scan strategy exhibits Ethics and technology implication highlights in each chapter Extensive glossary and discussion questions Real-life examples and personal insights based on the author's own experiencesRonald A. Nykiel Ph.D. CHA CHE is the author of 'Hospitality Management Strategies', published 2004 under ISBN 9780130618764 and ISBN 0130618764.