1979047
9780749442262
Communicating effectively with foreign media, over cultural and linguistic differences, is a skill beyond most PR professionals. Here, the authors draw on their experiences of working within the EU, explaining the most effective ways to communicate with foreign journalists and press agencies.Burton, Cathie is the author of 'Hitting the Headlines in Europe A Country-By-Country Guide to Effective Media Relations', published 2004 under ISBN 9780749442262 and ISBN 0749442263.
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