6123690
9783836502122
Divided into sections by decades, this book explores the most famous campaigns and brands of advertising's modern history, with anecdotes and comments on the importance of every campaign. Readers will find inside the first Coca Cola ad, and learn how artworks by the masters have been used in advertising.Pincas, Stéphane is the author of 'History of Advertising', published 2008 under ISBN 9783836502122 and ISBN 3836502127.
[read more]