Hispanic Market Handbook The Definitive Source for Reaching This Lucrative Segment of American Consumers

The Handbook gives a detailed overview of the market -- its history, culture, and use of Spanish and English media; cites demographics using the 1990 U.S. Census as well as secondary inlet information sources; and deals with the specifics of marketing and conducting market research with the Hispanic market. Current case studies and more than 200 useful charts and graphs are included in the volume.The Handbook is by M. Isabel Valdes, the president of the Hispanic Marketing Connection and frequent lecturer on Hispanic marketing and by noted demographer Marta Seoane.Valdes, Isabel is the author of 'Hispanic Market Handbook The Definitive Source for Reaching This Lucrative Segment of American Consumers' with ISBN 9780810385009 and ISBN 0810385007.