910849
9780471845966
This work analyses the current and future state of branding in the technology sector. It describes how to build customer loyalty on the Internet, where an alternative only a click away, and where new competitors arrive on a regular basis.Temporal, Paul is the author of 'Hi-Tech Hi-Touch Branding Creating Brand Power in the Age of Technology' with ISBN 9780471845966 and ISBN 0471845965.
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