Harvard Business Review on Green Business Strategy

Just a decade ago, the term "green business strategy" evoked visions of fringe environmentalism and a high cost for minimal good. Now that perception has changed - companies now realize that a strategy good for the world can also be good for the bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you must put a socially responsible strategy at the top of your CEO's agenda.Harvard Business School Press Staff is the author of 'Harvard Business Review on Green Business Strategy ', published 2007 under ISBN 9781422121085 and ISBN 1422121089.