887285
9780761916123
Handbook of Services Marketing and Management
by Swartz, Teresa A., Iacobucci, Dawn
31245
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- Condition: Good
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Product details
- ISBN-13: 9780761916123
- ISBN: 0761916121
- Publication Date: 1999
- Publisher: SAGE Publications, Incorporated
AUTHOR
SUMMARY
This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world's leading experts on services marketing and management.Swartz, Teresa A. is the author of 'Handbook of Services Marketing and Management', published 1999 under ISBN 9780761916123 and ISBN 0761916121.
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