5024378
9781412921206
Handbook of Marketing
by Weitz, Barton A., Wensley, Robin
31245
About this item
- Condition: New
- Provider: LightningBooks
- Provider Rating: 85%
- Ships From: Multiple Locations
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Product details
- ISBN-13: 9781412921206
- ISBN: 1412921201
- Publication Date: 2002
- Publisher: SAGE Publications, Limited
AUTHOR
SUMMARY
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.Weitz, Barton A. is the author of 'Handbook of Marketing', published 2002 under ISBN 9781412921206 and ISBN 1412921201.
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