5195475
9780566081941
Handbook of Customer Satisfaction and Loyalty Measurement
by Hill, Nigel, Alexander, Jim
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Product details
- ISBN-13: 9780566081941
- ISBN: 0566081946
- Edition: 2
- Publication Date: 0012
- Publisher: Ashgate Publishing, Limited
AUTHOR
SUMMARY
In a thorough examination of how to use research effectively, this book goes through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty.Hill, Nigel is the author of 'Handbook of Customer Satisfaction and Loyalty Measurement ', published 0012 under ISBN 9780566081941 and ISBN 0566081946.
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