Name: Hallmark Tourist Events: The Impacts, Management, and Planning of Event Tourism
Author: Hall, C. Michael
ISBN: 9780471946137

by Hall, C. Michael

Hallmark Tourist Events: The Impacts, Management, and Planning of Event Tourism

by Hall, C. Michael

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ISBN-13: 9780471946137
ISBN: 0471946133
Publication Date: 1992
Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Hall, C. Michael

SUMMARY

The Nature and Significance of Hallmark Events. The Economic Impact of Hallmark Events. ''Everybody Loves a Parade22: The Social Dimension of Hallmark Events. The Politics of Hallmark Events. The Management of Hallmark Events. Planning Hallmark Events. Marketing, Sponsorship and Image. Avoiding The Hangover: A Strategic Approach to Hosting Hallmark Events. References. Indexes.Hall, C. Michael is the author of 'Hallmark Tourist Events: The Impacts, Management, and Planning of Event Tourism', published 1992 under ISBN 9780471946137 and ISBN 0471946133.

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