Guinness is Guinness: The Colourful Story of a Black and White Brand

Mark Griffiths is a self-confessed adorer of Guinness. The passion he feels can be tasted in every word of this book. This is no company history. Go with the flow and you'll find out about the people and events that have made Guinness the brand it is today. Guinness has been going strong since 1759, and I can think of very few brands of such longevity. After 250 years, Guinness continues to inspire loyalty and commitment; and still you feel there is so much more to come. Book jacket.Mark Griffiths is the author of 'Guinness is Guinness: The Colourful Story of a Black and White Brand', published 2004 under ISBN 9780954282943 and ISBN 0954282949.