4429635
9780080312828
The fourth edition of this well established book is fully revised and includes two new chapters: 'Issues in franchising' contains a full discussion of the problems of bankruptcy and bank finance, consultants, and abuse of name/concept, while 'The British Franchise Association' includes a full history of the association and information on the membership.Mendelsohn, Martin is the author of 'Guide to Franchising - Martin Mendelsohn - Hardcover - 4th ed' with ISBN 9780080312828 and ISBN 0080312829.
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