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9780749450892

Guerrilla Marketing Research More Money

Guerrilla Marketing Research More Money
$48.92
$3.95 Shipping
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Product details

  • ISBN-13: 9780749450892
  • ISBN: 0749450894
  • Publication Date: 2007
  • Publisher: Kogan Page, Limited

AUTHOR

Kaden, Robert J.

SUMMARY

Kaden destroys the myth that only big companies can afford marketing research. He focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys and how they can do it for far less money than they think.Kaden, Robert J. is the author of 'Guerrilla Marketing Research More Money', published 2007 under ISBN 9780749450892 and ISBN 0749450894.

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