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9780395687185

Guerrilla Advertising Cost-Effective Techniques for Small-Business Success

Guerrilla Advertising Cost-Effective Techniques for Small-Business Success
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Product details

  • ISBN-13: 9780395687185
  • ISBN: 0395687187
  • Publisher: Houghton Mifflin Harcourt Trade & Reference Publishers

AUTHOR

Levinson, Jay Conrad, Rubin, Charles

SUMMARY

Jay Conrad Levinson, president of Guerrilla Marketing International, lecturers around the world on guerrilla business techniques for majors companies, professional organizations, and universities. He is the author or coauthor of eleven books in the Guerrilla Marketing series and write the popular "Guerrilla Entrepreneur" column for Entrepreneur magazine. The author currently lives in California.Levinson, Jay Conrad is the author of 'Guerrilla Advertising Cost-Effective Techniques for Small-Business Success' with ISBN 9780395687185 and ISBN 0395687187.

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