46263016

9783658136536

Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung (German Edition)

Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung (German Edition)
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  • ISBN-13: 9783658136536
  • ISBN: 3658136537
  • Edition: 5
  • Publication Date: 2016
  • Publisher: Springer Gabler

AUTHOR

Christian Homburg

SUMMARY

Christian Homburg is the author of 'Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung (German Edition)', published 2016 under ISBN 9783658136536 and ISBN 3658136537.

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