864945
9780471632245
Great Promo Pieces Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results
by Holtz, Herman R.
About this item
- Condition: New
- Provider: LightningBooks Contact
- Provider Rating: 85%
- Ships From: Multiple Locations
- Shipping: Standard, Expedited (tracking available)
- Comments: Fast shipping! All orders include delivery confirmation.
About this item
- Condition: Very Good
- Provider: JensonBooks Contact
- Provider Rating: 96%
- Ships From: Logan, UT
- Shipping: Standard
- Comments: A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages are intact and not marred by notes or highlighting. The spine is undamaged.
Product details
- ISBN-13: 9780471632245
- ISBN: 0471632244
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.Holtz, Herman R. is the author of 'Great Promo Pieces Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results' with ISBN 9780471632245 and ISBN 0471632244.
[read more]
The ValoreBooks Guarantee
With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.
