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9780749440220

Great Answers to Tough Marketing Questions

Great Answers to Tough Marketing Questions
$55.24
$3.95 Shipping
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Product details

  • ISBN-13: 9780749440220
  • ISBN: 0749440228
  • Edition: 2
  • Publication Date: 2003
  • Publisher: Kogan Page, Limited

AUTHOR

Smith, Paul R., Keegan, Warren J.

SUMMARY

In 'Great Answers to Tough Marketing Questions', Paul Smith tackles the difficult questions that marketing people are likely to encounter during their careers. The book is aimed at both seasoned professionals and complete novices.Smith, Paul R. is the author of 'Great Answers to Tough Marketing Questions', published 2003 under ISBN 9780749440220 and ISBN 0749440228.

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