862254
9780299067342
Great American Blow-Up Puffery in Advertising and Selling
by Preston, Ivan L.
About this item
- Condition: Very Good
- Provider: BooksFromCalifornia Contact
- Provider Rating: 94%
- Ships From: Simi Valley, CA
- Shipping: Standard, Expedited
- Comments: Minor wear on the covers corners and the edges. Like shelf wear.
Product details
- ISBN-13: 9780299067342
- ISBN: 0299067343
- Publisher: University of Wisconsin Press
AUTHOR
SUMMARY
How does advertising really work? This thoroughly revised edition of Ivan Preston's popular classic, "The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present.Preston, Ivan L. is the author of 'Great American Blow-Up Puffery in Advertising and Selling' with ISBN 9780299067342 and ISBN 0299067343.
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