4304975
9781591841104
Grapevine The New Art of Word-of-Mouth Marketing
by Butman, John, Balter, Dave
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About this item
- Condition: Very Good
- Provider: mtwyouth Contact
- Provider Rating: 88%
- Ships From: Boston, MA
- Shipping: Standard, Expedited (tracking available)
- Comments: . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Product details
- ISBN-13: 9781591841104
- ISBN: 1591841100
- Publication Date: 2005
- Publisher: Penguin Group (USA) Incorporated
AUTHOR
SUMMARY
'Grapevine' features many real BzzAgent campaigns (and highlights both successes and failures) to show readers what strategies work best in driving word of mouth. It is both a practical text for business people and an enlightening read for anyone curious about why products take off or flop.Butman, John is the author of 'Grapevine The New Art of Word-of-Mouth Marketing', published 2005 under ISBN 9781591841104 and ISBN 1591841100.
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