5405889
9781420062779
Addressing theory, practice, and context, this book stresses the integral use of public relations as tools to advance the goals of government. Each section begins with an introductory overview and ends with a list of discussion questions and additional readings. Topics include media relations, public reporting, responsiveness, outreach, and crisis management. The last section considers future influences such as globalization and e-reporting.Lee, Mordecai is the author of 'Government Public Relations A Reader', published 2008 under ISBN 9781420062779 and ISBN 1420062778.
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