4485407
9780596101084
This comprehensive guide takes a look at advertising on the web - how it works and how Google's advertising programs can turn your site into a money maker. It features tasks, such as delivering image ads precisely targeted to your site, and generating text ads that accompany specific search term results.Davis, Harold is the author of 'Google Advertising Tools ', published 2006 under ISBN 9780596101084 and ISBN 0596101082.
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