Golden Circle Secrets How to Achieve Consistent Sales Success through Customer Values & Expectations

"This is the best little book on sales you're likely to come across! It's all about building lasting success one relationship at a time, grounded in authenticity, and yielding golden opportunities. Its message is perfect for our time and is desperately needed. Even the most seasoned of sales professionals will find here useful new insights and an important new focus for their attitudes and their work." -Tom Morris, PhD, business philosopher and author of True Success, If Aristotle Ran General Motors, and Art of Achievement"The Midgley father and son team are unique to most businesses, bridging both generations and so-called technology 'improvements.' Their approach to marketing, managing . . . and living are pragmatic, insightful, and highly recommended." -Martin J. Rueter, President, Weichert Real Estate Affiliates"The Midgleys' customer-centric approach to sales serves as an excellent reminder that Customer Relations Management (CRM) is first and foremost about relationship building and not technology. This is an easy read with helpful suggestions about real CRM." -Charlie Bresler, PhD, President, Men's Wearhouse, Inc."This little book is a motivator. A must-read for anyone at any stage of a career. Aren't we all salespeople? We must understand there is only one way to do business-the right way. Read this book, take it to heart, use it as reference. The Golden Circle is not only about business but about managing your life." -Dr. Normand J. Landry, Marketing Director, World Group Securities Registered Representative, World Financial Group former dean of student affairs, Northern Essex Community College, Massachusetts"The Midgleys understand the sales process at its deepest level. For everyone who is passionate about sales success, this book is a gift you will treasure." -John McCarthy, Executive Director, International Health, Racquet & Sportsclub Association"A must-read for all salespersons who want to build their business the right way. Ben and Dale outline the values and expectations you need to demonstrate to clients, so you can build your own Golden Circle of business." -Joe Meyer, President, Joe Meyer Presentations, Inc., national sales speaker and consultantMidgley, Dale is the author of 'Golden Circle Secrets How to Achieve Consistent Sales Success through Customer Values & Expectations', published 2005 under ISBN 9780471718574 and ISBN 0471718572.