1969044
9780804749893
Golden Arches East McDonald's in East Asia
by Watson, James L., Watson, James L.
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Product details
- ISBN-13: 9780804749893
- ISBN: 0804749892
- Edition: 2
- Publication Date: 2006
- Publisher: Stanford Univ Pr
AUTHOR
SUMMARY
"McDonald's Restaurants are to be found world-wide and books have been written on their business success and approach but GOLDEN ARCHES EAST: MCDONALD'S IN EAST ASIA is something different, providing college-level readers with a blend of cultural insights and business savvy as it traces McDonald's role in five Asian countries. Chapters provide the author's first-person insights as he journeys to five Asian countries and asks questions on McDonald's management, promotion strategies, and impact on local culture. Also included are reflections on food and marketing within these nations, making GOLDEN ARCHES EAST essential for any overseas business or Asian holding. BOOKWATCHWatson, James L. is the author of 'Golden Arches East McDonald's in East Asia', published 2006 under ISBN 9780804749893 and ISBN 0804749892.
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