4308748
9783822848012
With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived progress while striving to reinforce good old American values.Heimann, Jim is the author of 'Golden Age of Advertising, the 60s The 60s', published 2005 under ISBN 9783822848012 and ISBN 3822848018.
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