Going Visual Using Images To Enhance Productivity, Decision-making And Profits

Throughout history-beginning with our earliest ancestors who painted on cave walls-people have used images to communicate their thoughts and ideas. Yet as a society, while we understand and effortlessly use the power of visual communication in our personal lives, we're just now awakening to its tremendous potential in our business lives. With the democratization of technology, in the form of the Internet, wireless communications, and easy-to-use, inexpensive digital devices, the doors to Going Visual are now open to virtually any organization or businessperson.In Going Visual: Using Images to Enhance Productivity, Decision Making, and Profits, authors and visual communication experts Alexis Gerard and Bob Goldstein demonstrate how businesses large or small and entrepreneurs can harness the power of digital images and video to streamline information flow, communicate more effectively, and gain competitive advantage.Today's technology makes it possible to use-in everyday practical business circumstances-visual tools that capture the full richness of the information you wish to convey, enabling you to communicate more completely, more efficiently, in greater detail, and with greater power of conviction than through words alone.Through real-world success stories and interviews with professionals who've enthusiastically gone visual, this one-of-a kind book outlines a five-step plan for developing a visual communication strategy that will sharpen your organization's competitive edge and improve its bottom line. You'll receive instant access to innovative research, proven strategies, and real-world business cases that will carefully guide you down the path to Going Visual. Topics discussed include: The Four Essential Requirements with which a business can set goals and measure the effectiveness of deploying a Going Visual strategy The Five Action Steps that serve as guiding principles for planning and implementing a Going Visual strategy How entrepreneurs, as well as small, mid-sized, and large companies can reap significant benefits by transforming their interpersonal business communications from words alone into an image-rich mix The new directions that imaging technology will take in the near future and how it will augment the visual communication process Visual communication is rapidly becoming an indispensable part of the way we do business. Just as you might find it hard to imagine how you ever did business before e-mail or FedEx, you'll also wonder how you ever got by before Going Visual.Gerard, Alexis is the author of 'Going Visual Using Images To Enhance Productivity, Decision-making And Profits', published 2005 under ISBN 9780471710257 and ISBN 0471710253.