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3534169

9780684822846

Going Negative

Going Negative
$97.64
$3.95 Shipping
  • Condition: New
  • Provider: gridfreed Contact
  • Provider Rating:
    66%
  • Ships From: San Diego, CA
  • Shipping: Standard
  • Comments: New. In shrink wrap. Looks like an interesting title!
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Product details

  • ISBN-13: 9780684822846
  • ISBN: 0684822849
  • Publisher: Simon & Schuster

AUTHOR

Ansolabehere, Stephen, Iyengar, Shanto

SUMMARY

Political advertising is big business but the ads, which increasingly focus on the opponents' weaknesses through personal attacks, have been described as a cancer in society. The authors show how negative ads work better by reducing voter turnout.Ansolabehere, Stephen is the author of 'Going Negative' with ISBN 9780684822846 and ISBN 0684822849.

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