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9780684837116
Going Negative How Political Advertisements Shrink and Polarize the Electorate
by Ansolabehere, Stephen, Iyengar, Shanto
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- Condition: New
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- Condition: Good
- Provider: mtwyouth Contact
- Provider Rating: 88%
- Ships From: Boston, MA
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- Comments: . No Dust Jacket. All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Product details
- ISBN-13: 9780684837116
- ISBN: 0684837110
- Publication Date: 1997
- Publisher: Simon & Schuster
AUTHOR
SUMMARY
"Among political professionals, the central message of 'Going Negative' is not likely to raise many eyebrows. Insiders have appreciated for years the chief virtue of the attack ad: persuading the opponent's voters to stay home. But the message is [going to receive] a good deal more attention from the public at large..."Ansolabehere, Stephen is the author of 'Going Negative How Political Advertisements Shrink and Polarize the Electorate', published 1997 under ISBN 9780684837116 and ISBN 0684837110.
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