846480
9780750674607
Go-To-Market Strategy lays out the principles and the best practice for a new strategic approach to creating and retaining customers and demonstrates how the great success stories hinge around the creative use of new technologies.Friedman, Lawrence is the author of 'Go-To-Market Strategy Advance Techniques and Tools for Selling More Products, to More Customers, More Profitably', published 2002 under ISBN 9780750674607 and ISBN 0750674601.
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