37055397

9781137333315

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
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  • ISBN-13: 9781137333315
  • ISBN: 1137333316
  • Publication Date: 2013
  • Publisher: Palgrave Macmillan

AUTHOR

Carlos J. Torelli

SUMMARY

Carlos J. Torelli is the author of 'Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization', published 2013 under ISBN 9781137333315 and ISBN 1137333316.

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