5215547
9781845931704
Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.Carlsen, Jack is the author of 'Global Wine Tourism Research, Management And Marketing', published 2007 under ISBN 9781845931704 and ISBN 184593170X.
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