5052548
9781844571031
Global Television Marketplace
by Havens, Timothy
370333
About this item
- Condition: Good
- Provider: Bonita
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Product details
- ISBN-13: 9781844571031
- ISBN: 1844571033
- Publication Date: 2006
- Publisher: Palgrave Macmillan
AUTHOR
SUMMARY
Providing an inside look at the cultural assumptions and business practices of television merchants, this book argues that the market in television programmes responds principally to institutional needs, rather than to the wishes of the viewing public or the skills of television's creative artists.Havens, Timothy is the author of 'Global Television Marketplace', published 2006 under ISBN 9781844571031 and ISBN 1844571033.
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