6360020
9781841124551
Global Sales
by Gough, Leo, ExpressExec Staff
About this item
- Condition: New
- Provider: LightningBooks Contact
- Provider Rating: 85%
- Ships From: Multiple Locations
- Shipping: Standard, Expedited (tracking available)
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Product details
- ISBN-13: 9781841124551
- ISBN: 1841124559
- Publication Date: 2003
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
Fast-track route to new skills required in achieving global sales for any size of organization Covers the enormous growth potential offered by global sales, use of a local sales force, web selling, intellectual property and privacy, and standardization or adaptation of your products and services Case studies from Budweiser, Boo.com, McDonald's, Checkpoint and Samsung Includes a comprehensive resource guide, key concepts and thinkers, a 10-step action plan for achieving global sales, and a section of FAQsGough, Leo is the author of 'Global Sales', published 2003 under ISBN 9781841124551 and ISBN 1841124559.
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