46419665

9783319386973

Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
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  • ISBN-13: 9783319386973
  • ISBN: 3319386972
  • Edition: Softcover reprint of the original 1st ed. 2015
  • Publication Date: 2016
  • Publisher: Springer

AUTHOR

Manrai, Ajay K., Meadow, H. Lee

SUMMARY

Manrai, Ajay K. is the author of 'Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)', published 2016 under ISBN 9783319386973 and ISBN 3319386972.

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