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3708401

9781557864932

Global Marketing

Global Marketing
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Product details

  • ISBN-13: 9781557864932
  • ISBN: 1557864934
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Lamont, Douglas

SUMMARY

Using an innovative 3 scan framework, this book synthesizes both traditional and non-traditional analysis. It discusses issues from NAFTA in Mexico to telecommunications in Europe which reflects an understanding of the global environment.Lamont, Douglas is the author of 'Global Marketing' with ISBN 9781557864932 and ISBN 1557864934.

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