5404943
9780131754348
Global Marketing
by Keegan, Warren J., Green, Mark
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- Comments: ALTERNATE EDITION: Softcover, International Edition. International edition. Softcover. Same contents as US edition. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping, receive in 3-6 business days (most US addresses) See our member profile
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Product details
- ISBN-13: 9780131754348
- ISBN: 0131754343
- Publication Date: 2007
- Publisher: Prentice Hall
AUTHOR
SUMMARY
A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.Keegan, Warren J. is the author of 'Global Marketing ', published 2007 under ISBN 9780131754348 and ISBN 0131754343.
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