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1967898

9780131469198

Global Marketing

Global Marketing
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  • Condition: Good
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  • Ships From: Acworth, GA
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  • Comments: Book is in good condition, cover has some wear along the edges and corners. There is a small amount of highlighting in the book.
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Product details

  • ISBN-13: 9780131469198
  • ISBN: 0131469193
  • Edition: 4
  • Publication Date: 2004
  • Publisher: Prentice Hall

AUTHOR

Keegan, Warren J., Green, Mark C.

SUMMARY

A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.Keegan, Warren J. is the author of 'Global Marketing', published 2004 under ISBN 9780131469198 and ISBN 0131469193.

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