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9474501

9780470381113

Global Marketing Management

Global Marketing Management
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Product details

  • ISBN-13: 9780470381113
  • ISBN: 0470381116
  • Edition: 5
  • Publication Date: 2010
  • Publisher: Wiley

AUTHOR

Masaaki (Mike) Kotabe, Kristiaan Helsen

SUMMARY

Masaaki (Mike) Kotabe is the author of 'Global Marketing Management', published 2010 under ISBN 9780470381113 and ISBN 0470381116.

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