3558306
9780844235509
Global Marketing Imperative
by Tarrant, John, Czinkota, Michael R., Ronkainen, Ilkka A.
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About this item
- Condition: Good
- Provider: mtwyouth Contact
- Provider Rating: 88%
- Ships From: Boston, MA
- Shipping: Standard, Expedited (tracking available)
- Comments: . good. All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Product details
- ISBN-13: 9780844235509
- ISBN: 0844235504
- Publisher: McGraw-Hill/Contemporary
AUTHOR
SUMMARY
Here are the strategies and techniques you need to go global. The Global Marketing Imperative will: -- Bring you up to speed on the essentials of international marketing and show you how to strike back when world competitors move into your territory-- Explain all the strategic alternatives for going global-- Help you present, promote, and price your products and services to appeal to world marketsTarrant, John is the author of 'Global Marketing Imperative' with ISBN 9780844235509 and ISBN 0844235504.
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