138865
9780844230108
Global Marketing Imperative
by Tarrant, John, Czinkota, Michael R., Ronkainen, Ilkka A.
370333
About this item
- Condition: Good
- Provider: Bonita
- Provider Rating: 0%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780844230108
- ISBN: 0844230103
- Publisher: McGraw-Hill Companies, The
AUTHOR
SUMMARY
Bring your students quickly up to speed on the essentials of international marketing and teach them how to strike back when global competitors move into a company's territory and shrink its markets.Tarrant, John is the author of 'Global Marketing Imperative' with ISBN 9780844230108 and ISBN 0844230103.
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