Name: Global Marketing and Advertising Understanding Cultural Paradoxes
Author: Mooij, Marieke K. de
ISBN: 9781412914765

by Mooij, Marieke K. de

Global Marketing and Advertising Understanding Cultural Paradoxes

by Mooij, Marieke K. de

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ISBN-13: 9781412914765
ISBN: 1412914760
Edition: 2
Publication Date: 2005
Publisher: SAGE Publications, Incorporated

AUTHOR

Mooij, Marieke K. de

SUMMARY

Marieke de Mooij explores cultural differences & similarities & shows how to apply this knowledge to the management of global branding & marketing communications.Mooij, Marieke K. de is the author of 'Global Marketing and Advertising Understanding Cultural Paradoxes', published 2005 under ISBN 9781412914765 and ISBN 1412914760.

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