843844
9780793145027
To survive today, companies must go beyond exporting to capitalize on the new opportunities created by the expanding global economy. Two prominent international economy experts offer leaders of small to mid-size firms an indispensable road map to "going global." Astute business leaders understand the need to take their companies to a global position, yet surprisingly few know how to get there. InGlobal ManifestDestiny, two authorities on the international economy present an indispensable road map to "going global." Written for leaders of small to mid-size firms, John A. Caslione and Andrew R. Thomas offer global perspectives on critical business processes, strategies companies can use to break into the global marketplace, real-world case histories, plus a comprehensive resource list.Global Manifest Destinyprovides the knowledge and expertise businesses need to move toward the inevitable economic integration, to establish a successful worldwide presence.Caslione, John A. is the author of 'Global Manifest Destiny Growing Your Business in a Borderless Economy' with ISBN 9780793145027 and ISBN 0793145023.
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