5865511
9780442019327
Global Expansion in the Information Age
by Howard, Thomas J.
About this item
- Condition: Good
- Provider: Bonita
- Provider Rating: 0%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780442019327
- ISBN: 0442019327
- Edition: 1
- Publication Date: 1995
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
This highly readable book provides managers with everything they need to know about information technology in order to enter and succeed in the global marketplace. Using numerous anecdotes and examples, it presents step-by-step instructions for developing and implementing strategies for global expansion. From product assessment, development, positioning and packaging, to practical tips on cultural awareness, this book covers it all.Howard, Thomas J. is the author of 'Global Expansion in the Information Age', published 1995 under ISBN 9780442019327 and ISBN 0442019327.
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