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9781567204070

Global E-Commerce and Online Marketing Watching the Evolution

Global E-Commerce and Online Marketing Watching the Evolution
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Product details

  • ISBN-13: 9781567204070
  • ISBN: 1567204074
  • Publisher: Greenwood Publishing Group, Incorporated

AUTHOR

Fritz, Wolfgang, Mundorf, Norbert, Dholakia, Nikhilesh

SUMMARY

This volume examines the forces of globalization, technological competiton and their effect on e-commerce and on-line marketing, asking why some Internet practices work, and some don't. The book then relates these findings to the marketplace with managerial advice and emprical findings.Fritz, Wolfgang is the author of 'Global E-Commerce and Online Marketing Watching the Evolution' with ISBN 9781567204070 and ISBN 1567204074.

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