5188542
9781403996633
Global Corporate Brand Book
by Morley, Michael
31245
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- Condition: Good
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Product details
- ISBN-13: 9781403996633
- ISBN: 1403996636
- Publication Date: 2007
- Publisher: Palgrave Macmillan
AUTHOR
SUMMARY
The corporate brand can be considered as the definition of the company. This book explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.Morley, Michael is the author of 'Global Corporate Brand Book ', published 2007 under ISBN 9781403996633 and ISBN 1403996636.
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