5404879
9780521880817
Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace. Four extended case studies are included.Spulber, Daniel F. is the author of 'Global Competitive Strategy ', published 2007 under ISBN 9780521880817 and ISBN 0521880815.
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